What is ‘Asoka’ Challenge?

If you are a native on social media apps, you may have encountered several influencers jumping on a makeup trend where they transform into Indian brides. Netizens, celebrities, and even beauty queens have joined in on this trend called “Asoka Challenge.” Where did this makeup trend come from, and why do influencers love it? READ: Marian Rivera brings back ‘Marimar’ look in Asoka makeup challenge Miss Universe PH, Binibining Pilipinas queens join Asoka makeup trend   Who is Asoka? The song used in the popular trend is titled “San Sanana” from the 2001 Bollywood film “Asoka,” which inspired the name […]…

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