Mexican avocados, beloved in U.S., fuel multi-billion dollar market

 

MEXICO CITY – Hass avocado imports from Mexico, the main ingredient of guacamole – a favorite Super Bowl snack – are now worth $4 billion, up from about $2.5 billion two years ago, according to a new study by Texas A&M University.

A person in the United States now eats an average of more than nine pounds (4 kilograms) of Mexican avocados a year, the university researchers found. That’s up from just over a 1 pound (450 grams) in 1990.

The report, which was funded by MHAIA, the Mexican Hass Avocado Importer Association, was seen by Reuters ahead of its public release on Thursday.

The United States is the main importer of Mexican avocados, taking in 1.1 million me…

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