vivo remains the market leader in the Chinese smartphone industry in Q2 2022

PHILIPPINES, AUGUST 15 2022 – vivo secured its spot as the top smartphone brand in terms of Q2 2022 sales according to Counterpoint Research market report. The report showed that vivo recorded a 19.8 percent market share, a slight dip from its 21.1 percent in Q1 2022. This feat is despite a 14.2 percent YoY decrease in Chinese smartphone sales in the same quarter.

Research Analyst Mengmeng Zhang said, “During the quarter, vivo maintained its leadership. The mid-to-high-end S12 series helped vivo grab a good share in the $250-$399 segment. Sub-brand iQOO also received positive market feedback, especially from younger customers.”

The trying times for the Chinese smartphone market…

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