Sun Life rallies millennials for brighter future with digital campaign

Sun Life digital campaign ‘Ito Ang Araw Mo’ aims to ignite the millennials’ motivation to chase after their personal pursuits.

Sun Life Philippines rallies millennials to hit the restart button on their dreams with a new digital campaign that prompts them to claim a new beginning in their journey toward a brighter future.

The campaign, titled “Ito Ang Araw Mo,” was launched on March 8 with a video highlighting the unique experiences of today’s generation such as graduating in a virtual ceremony, exploring gaming as a career, pursuing online entrepreneurship and starting a new family in extraordinary times.

Posted on Sun Life’s social media platforms – @SunLifePH on Facebook, Twitter and Instagram – it aims to ignite the millennials’ motivation to chase after their personal pursuits.

It takes inspiration from the pursuits of millennials who are keen on building their career, growing their wealth and finding self-enrichment amid the pandemic.

“The times we are in may have pushed millennials to put their goals on hold, but it also brought out their creativity, resourcefulness, and undeniable spirit. They are well equipped to fulfill all their dreams, even as they navigate their way in a new environment,” Sun Life Chief Marketing and Client Experience Officer Gilbert Simpao said.

To inspire and enable them with specific actionable to-dos, Sun Life will hold an interactive workshop titled “Build Bright Habits to Reach Your Goals” on March 20, 10 a.m., featuring international author, speaker, and life coach Dr. Christine Carter and AHA! Behavioral Design Managing Director TJ Agulto.

These bright habits on self-improvement, relationships and personal finance will be reinforced through a Facebook community where they can avail mini mentorship programs, weekly challenges and exclusive promos in the company of their fellow goal-achievers.